LESSON
1

Define Best Practices and Standards for Content Creators

Make sure that editors have a clear guideline on how to publish news and information in your organization using ahead.

minutes read time
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Here are two ways for you to provide guidance to your editors when it comes to publishing news and information in ahead:

One-pager with general information

Provide your editors team with a one-pager with tips and best practice on content creation, including:

  • How do we communicate in our organization (formal/informal language)?
  • What structure should a news post have? 
  • Should editors use specific target groups, channels, etc.?
  • Where to find additional information about creating content?
  • Is there a validation or review process in place for certain news?
  • What are the expectations? Who communicates what? Link it to the communication matrix. (Download a template for the communication matrix below)

Short video

Record a short demo video to explain the different features and functions in ahead that are relevant to your organization and how editors can make the best use of them. Make sure to keep it short and easy to follow.

We can recommend the following tools to record your video:

However you decide to inform your editors team, make sure any helpful resources are easy the find and up-to-date.

Resources

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German / Deutsche Keywords

Informationen, Redaktionsteam, Editoren, Autoren, Inhalte, Inhalt

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